Advertisements Are Used As A Sense Of Appeal - 882 Words

Advertisements are used as a sense of appeal to spark interest in consumers. There are many types of advertisements that come in different shapes and styles. Advertisements are the sole base of marketing used by many companies and small business that provides information to perspective and current consumers about the goods and services they are providing. This strategy is basically used to sell an image to people so that they would want to purchase goods and services from the brands and this can lead to many people trusting the brands. In many advertisements, symbols are used as a tactic to capture the attention of the different types of consumers. In many advertisements, the major components are the use of sexuality, catchy phrases, powerful headlines, and eye catching graphics. In the Army Strong commercial, a group of men wearing army gears and holding riffles can be seen. This advertisement shows their strength, power, hard work, and also commitment. This advertisement is a main target to men, showing that they are able to be bold and strong to fight for themselves, their country, and keep its citizens safe. This commercial illustrates the freedom of the United States by showing that there are male citizens willing to put their lives on the line to keep the country safe. The men in this advertisement, who are the main characters, play an active role in the message they are conveying. They are dressed in their army uniforms which is known around the world as U.S militaryShow MoreRelatedAdvertisers Attempt to Persuade the Targeted Audience to Buy the Product948 Words   |  4 PagesPromoting a product in a way that appeals to the targeted audience is an aspect that dominates the formation of adverts. To achieve this objective, advertisers use images and wo rds in a creative and convincing manner. This is because the overall effect of advertising is persuading the targeted audience to consume the product. Visual appeal is an aspect common in the two visual texts. For example, using ladies with good looks to appeal to the audience’s emotion is common in them. The two visual textsRead MoreCoca Cola Advertising Essay1448 Words   |  6 PagesAdvertising is a form of marketing that is used to encourage or persuade an audience to purchase a product or service. Advertisements try to convince an audience to purchase something by appealing to their wants and needs. This can be done in various ways. Advertising can be found in magazines, newspapers, on television, on the internet, and many other places. Constant bombardments of advertisements are shown to the general public. Coca-Cola is a company that was founded in 1884 and has remainedRead MoreAppeals Of Advertisements In Glamour Advertising Analysis919 Words   |  4 PagesAppeals of Advertisements in Glamour   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The method of advertising is used to attract people’s attention. Advertising plays an important role yet simple procedure for companies to make themselves known. Most advertisements can be found in newspapers, magazines, billboards, the internet, on the radio, flyers, newsletters or posters. Jib Fowles goes into depth about how advertisers use various appeals such as the need for attention, need to nurture, need for affiliation, etc. Each appeal targetsRead More 21st Century Advertisement Tactics Essay742 Words   |  3 Pages 21st Century Advertisement Tactics At first glance you see an incredibly handsome man embracing an enchanting young lady. The two appear to in love. They are all alone, kissing in a dark gloomy subway station. How can this be an advertisement for men ¡Ã‚ ¦s shoes? Most advertisements use appealing visuals like these to sell their products. Many of those techniques are illogical, deceptive, and some may even be considered too erotic. The attached advertisement for shoes employs many of these techniquesRead MoreRhetorical Devices And Its Effect On Our Lives1191 Words   |  5 Pagesimperative that we have the ability to take fallacies into account - especially when it comes to advertisement. It is very easy to become influenced based on how products, such as food, liquor, diet supplements, and even toothpastes are presented to us. Some products may appeal to different aspects of our lives, this is done by the use of rhetorical devices. In other words, rhetoric devices are â€Å"used to influence beliefs or attitudes through the associations, connotations, and implications of wordsRead MorePrint Advertising is the Most Effective Means of Getting the Message Out1130 Words   |  5 Pagesof print format an advertisement has its purpose is to communicate and relate to the needs of the audience. Generally these types of advertisements draw the audience’s attention instantly because of the exceptional use of persuasion and visual presentation. The combination of some of these techniques can be very appealing hence this is why in today’s society advertising is one of the reasons that influence people’s choices when it comes to what they buy. The two advertisements to be analysed includeRead MoreA Bmw Pre-Owned Advertisement, Published In Greece, Shows1072 Words   |  5 PagesA BMW pre-owned advertisement, published in Greece, shows a beautiful young woman clearly naked laying in bed exposing only a tad bit of her chest with her hair perfectly curled, open lips, and perfect tee th gazing upward in a sensual trance. Immediately to the bottom right, a BMW ‘pre owned’ logo is displayed. To the bottom left, â€Å"You know you’re not the first, but do you really care?† is written. The ad is very successful with using sexual desires and prominence appeals by relating it to previousRead MoreAnalysis of the Sofia Vergara Head and Shoulders Advertisement691 Words   |  3 Pagespublished an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or notRead MoreFear and Sex Appeal of Advertising810 Words   |  3 Pagesï » ¿ Advertising: Appeals to fear and sex Above all else, advertising is designed to get peoples attention. It is not designed to be particularly moral or ethical in its orientation. That is why advertising often appeals to such base, human instincts as fear and sex. The sexual element of the one-sided appeal of the Secret Deodorant commercial entitled Fear of Being Exposed is evidenced by the use of a young, slender beautiful woman in a party dress lifting up her arms and looking seductivelyRead MoreEssay on Adding to the Advertisements1383 Words   |  6 PagesEveryone is influenced by their senses. Using peoples senses of touch, sight, and hearing is very effective in grabbing someones attention for a specific purpose such as to inform a person of where an exit sign is, when a building is being evacuated, and even when giving information about a brand new car an automotive company wants a demographic to buy. One of the biggest attention grabbers in history has been Propaganda. Propaganda is used to win the hearts and mi nds of a directly targeted audience

John O Leary s On Fire - 1355 Words

â€Å"Like circus performers, we smear on makeup to become someone else. Far beyond applying a little lip gloss or hair dye, our mask attempts to cover up who we really are. Our mask attempts to cover up who we really are [†¦] what we’ve been through, what we know to be important, and what we are afraid to share with others†. (O’Leary, 36) John O’Leary focuses heavily on the concept of taking off our masks in his inspirational book, On Fire: The 7 Choices to Ignite a Radically Inspired Life. What O’Leary means by this analogy is that we should all break the barriers which we have erected to protect ourselves from the world, walls that were built after being hurt, experiencing something traumatic, or perhaps after being betrayed. However, such walls oftentimes do not benefit ourselves in the way that we may wish. Instead, more often than not, our masks do the opposite, and they isolate us from what we as humans need most: friendship, companionsh ip, and love. In order to better know his audience, inspirational speaker and author John O’Leary oftentimes asks groups or audiences to respond with a statement. The statement begins with â€Å"If you really knew me, you’d know†¦Ã¢â‚¬ , then the group responds with a statement of their lives which shows who they really are and what they have been through (O’Leary, 52). So, with that idea in mind, I am going to take off my mask and tell you If you really knew me, you’d know that I have struggled with struggled with anxiety. Anxiety is something thatShow MoreRelatedHistory Of The Fire Service Essay2015 Words   |  9 PagesThe Fire Service Throughout history men and women have devoted their lives to serving their community in the fire service. Innovation in technology and ideology has shaped today’s fire service. From St. Florian and Ancient Rome to The Knights of St. John and the Crusaders; from the ashes of The Great Fire of London to King Saint Louis of France and the guet bourgeois; from the colonial Bucket Brigades to Benjamin Franklin and his Union Fire Company; From the inferno of the Great Chicago Fire to thoseRead MoreForce Majeure Clauses and Construction Contracts8137 Words   |  33 PagesPartner, Fraser Milner Casgrain LLP, Calgary, Alberta The author wishes to acknowledge the contributions, insights, and research assistance of lawyers and students at Fraser Milner Casgrain LLP who contributed to the preparation of this article, Tom O Leary, Cory Ghitter, and Chris Knight, Student-At-Law. -2The issue is highlighted in Alberta where there is a fear that labour shortage could be advanced as a force majeure event. These circumstances have sparked some owners of large projects to specificallyRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesmen tried to kidnap her and sell her as a slave. Her first husband, Lewis Leary, was killed in 1859 at Harpers Ferry, West Virginia, during John Browns raid on the federal arsenal. Throughout Mary Langstons life, she treasured Lewiss bullet-riddled shawl, an emblem of his martyrdom. She often covered young Langston with it as he slept on her daybed. Mary Langstons first husband, Lewis Leary, had participated in John Browns raid against the U.S. arsenal at Harpers Ferry. (Library of Congress) Read MoreTop 1 Cause for Project Failure65023 Words   |  261 PagesFeatured discussion In your experience, what is the TOP #1 cause for Project failure? From experience, the following are the TOP10 causes of Project failure that Mathew can think of (they are not in any kind of order): #1. Lacking Sponsor s Involvement/Ownership #2. Halo Effect (Wrong Man for the Job) #3. Poor HR Management #4. Poor/Inadequate Project Communications #5. Ignoring Project Stakeholders #6. Absence of Risk Management #7. Scope Creep/Unrealistic Expectations ( scope creep:Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers

Changing Global Business Environment

Quetion: Discuss about the Changing Global Business Environment. Answer: Introduction: The global recession in 2008-2009 has assisted China to boost its economic position in the global context. The recession has deteriorated the financial position of the US and several robust European economies. However, the impact of the recession was marginal on the Chinese economy which has advanced its relative position in the international economy. In the present scenario, it is possible that China will attain the position of the global leader but due to several domestic challenges in the Chinese economy, such as unequal distribution of wealth, poor infrastructure and low living conditions in the rural areas It is a challenging scenario for China. In this essence, in this essay, the position of China in the world leadership role is explored. Along with it, the role of 2008 global crisis in the present situation of China and its reluctance to play leadership role is also discussed. The 2008 economic crisis is marked as one of the most important economic event in the recent history. The situations of the global crisis have resulted in huge blow to the US economy and financial infusion from the government prevented the economy from a huge crash. The economic recession also impacted major Asian economies such as Japan, China and India; however, the impact on these economies was relatively lower. Moreover, inspection of these economies shows shifts in the global polity and economy. The opening up of the Chinese economy and the economic modernization programs in China showed promising results and currently China has become a serious threat to the superpower position of the US economy. The Chinese economy is growing with a steady rate of 9 % annual rate and has become the third largest economy of the world (Nato Review, 2009). Due to the economic recession, the importance of the Chinese economy has grown due to its huge foreign currency reserves. It has also invested heavily to combat the impact of economic crisis in the country (Zhu, 2012). The Chinese government is also increasing its military expenditure and developed a strong army in the recent years (Gokay, 2009). Due to the minimal impact of the economic recession on the Chinese economy, it is growing at a phenomenal rate. The Chinese companies have also adopted the business model of assimilating innovative and technically advanced inventions in the western countries and improving them. It results in reduced economy of scale and increased profitability. The growing influence of China can be observed through several of its strategic initiatives such as principal lender in Latin America. It is also a prime investor in Africa, Saudi Arabia and Iran. These investments have increased the importance of China in the African and the Asian subcontinent. China is also known for its labor intensive industry and large manufacturing units. The Chinese products are used all across the globe due to their low costs (Cao, 2004). The Chinese economy is robust and largest manufacturing economy. Reluctance of China to play world leadership role Although the Chinese economy is growing at a phenomenal rate, it is observed that China remains reluctant to play the global leadership role in the world polity. The primary reason for it is that China wants to attain the peak point of the economic growth before actively participating in the economic situations of the other countries. It has a large population and geographical area which are a significant challenge in the economic growth of the country. The unnecessary leadership in global affairs will not contribute to the growth of the economy but will increase the number of disputes and create hurdles in its growth (Linehan, 2016). The country of China is also not psychologically prepared to play leadership role in the global affairs. It has a rigid notion of sovereign rights and problems related to the genocide, climate change and nuclear weapons; therefore, the Chinese leaders remain reluctant in condemning or excessively supporting the foreign policies of other countries. The C hinese government is also adopting the strategy of reluctance to avoid the demonstration of its power to the foreign countries. It will increase fearfulness and acknowledgment of the countrys power which will bring negative as well as positive reactions from the foreign countries (Schell, 2009). Chinas Domestic issues holding it back from the global leadership position There are also several cultural, financial and systematic factors that can prevent the country from holding the worlds leaders position. In the recent years, the economic development of the country has resulted in economic imbalance in the country. The business environment of the country is unsatisfactory for domestic business. There are several overheated markets for example property bubble which are threatened by reduced capital flow of the country. There are significant domestic challenges of the country which are needed to be overcome to obtain the status of economic superpower. The per capita income of the country is very low and is approximately one-tenth of the income in Japan and the USA. A significant sum of the Chinese population still lives in the rural areas without access to the basic living amenities. The rural population is still struggling to access education and healthcare facilities. Due to the oversized population, it is challenging for the county to become a super power. It is an atheist country and all types of religious practices are shunned in the country. It does not a specific political or ideological strategy which will create challenge for the country in establishing relations with its foreign counterparts (Scutt, 2016). Business implications of China becoming a superpower In the recent years, several changes are realized in the international business scenario, the primary of which is the growing power of China in global scenario. It has been predicted that in the upcoming years, the Chinese economy will be able to overtake US economy. Soon, it will also obtain high political power and rule globally. At present too, China holds a supreme presence in several African countries by investing heavily in it (Thrall, 2015). The economists have also stated that China will also be able to capture portions of Europe in a similar manner. However, there are several concerns associated with the growing power of China. One of the primary concerns is the contempt shown by the Chinese leaders for human right and democracy which may undermine the conditions and pay of the workers in the global arena (Obbema, 2015). China is set to become one of the largest economies in the world; however, with it certain changes will occur in the global economic scenario. Even when the China will become a superpower, the USA will also lead the global economy and it will result in bipolar economy. In this situation, the impact on the global economy will be dependent upon the relationship between the two countries. The China will become an influential country in the Asia and will create alliance with the other smaller Asian countries. The Chinese government will also try to make alliance with the Asian countries and make the economic structure independent by creating regional banks and financial institutions. Along with it, China will influence the relation with most of the countries in Central and South East Asia. Moreover, the present Chinese rise to the power can also face the challenge of lack of Imperialist Undertaking (Tsui et al. 2004). The Chinese military is not technically advanced compared to the USA a nd European countries. They also lack knowledge regarding advanced war tactics and strategies. In the recent economic development of the country, China has neglected its war capacity which has increased its vulnerability. Till now, the relations between China and the USA have been calm and peaceful. Both the countries have got along with each other due to their mutual interests. However, as China will rise as a superpower, the tension between both the countries will increase (Cerna, 2011). At present, the global financial system is controlled by the USA dollar and the American domestic and foreign policies. Therefore, China will try to create a global system which is independent of the American interference. An alternative financial system will increase chaos and confusion in the financial system. Changes in International environment with China becoming a superpower Over the last few years, the world has remained stable and peaceful in its economic activities. It is due to the fact that the Asian countries have agreed to work with their Western counterparts and their policies. The Asian countries have agreed as they have perceived that these institutions serve the global economic interest rather than the Western countries interests. However, the USA has taken several actions that have undermined the efficacy of these institutions. When China will rise to the power, it will challenge the financial institutions. It is apparent in the recent development of AIIB and BRICS banks. In addition to it, the Chinese rise to the superpower is different for different countries. For instance, India is neutral to the rise of China as a superpower. It is due to the fact that unlike other countries in South East Asia, it does not need the USA power to resist China. Russia will find the rise of China as a superpower suitable, as it will find a supporter to control the influence of the USA in the world. The European countries might support China silently; however, it is most likely that USA will oppose it strongly (Zhongying, 2016). It can be critiqued that whether the rising prominence of China is opposed or supported, it will play a significant role in the global economy in upcoming years. Chinese economy is also a major growth engine in the worlds economy. When most of the economies are lagging and stagnating at a very low pace, the Chinese economy is growing with an annual pace of 10%. Therefore, the Chinese economy remains a vital aspect in global economic growth. The Chinese economy is rebalancing and continues to shift from low cost manufacturing and exports to services and household contribution (Shaffer, 2016). In these changing circumstances, the global economy may benefit from the rebalancing. It will create aggregated demand which will steady the global economy growth rate. Moreover, China will also attain a governing role in the global economy with its increasing strength. The Chinese leaders will become more confident in taking a leadership role in the global economic and political governance (Hora sis, 2005). Over the last few years, several reforms introduced by the Chinese government have shown their results and the Chinese economy is characterized by advanced technology, infrastructure, innovation and skilled workforce. As per the above discussion, China has driven economic shift in the global context; however, it is not yet capable to become an economic superpower. It is not sustainable power as it is highly imbalanced. In order to become a global economic power it has to change its role and become an active member in economic and political forums (Wolf, 2016). It can be deduced that China will soon become an economic rival of the USA and diminish the status of the USA as the economic superpower. The economic recession of 2008-2009 has also damaged the strength of the USA economy. The Chinese economy is capable of taking up the leading position due to its size and constant growth. In November, 2008, the Chinese government invested three trillion dollars to boost the economic strength of the country. Although there is strong evidence that suggests the growing power of Chinese economy, the country itself has been reluctant to take up the position of the world leader. Therefore, if the stand of China remains same, the growth of Chinese economy will have little impact on other economies. It can be scrutinized by the recent actions of country wherein it has been reluctant to interfere in the political and economic conditions of other countries. In addition, China being a developing country has its own issues and political agenda. Therefore, according to the present situations, there are least chances that the country will become a global leader in near future; however, the global economy may become multipolar due to the emergence of several promising economies. References Cao, C., 2004. Challenges for Technological Development in Chinas Industry. Foreign investors are the main providers of technology.China Perspectives, (54). Cerna, M. (2011). Chinas Growing Presence in Latin America: Implications for U.S. and Chinese Presence in the Region. China Research Centre, 10(1). Gokay, B. (2009). The 2008 World Economic Crisis: Global Shifts and Faultlines. Global Research. Retrieved 2 January 2017 from https://www.globalresearch.ca/the-2008-world-economic-crisis-global-shifts-and-faultlines/12283 Horasis. (2005). Chinas New Role in the Global Arena. Retrieved 2 January 2017 from https://www.horasis.org/press_releases_all_74.php Linehan, M. (2016). Chinas Growing Economic Clout In Asia Challenges US Dominant System. Frontera News. https://fronteranews.com/news/asia/chinas-relations-east-asia-mounting-challenge-us-dominated-system/ Nato Review. (2009). Will the Financial Crisis make China a Superpower? Retrieved 2 January 2017 from https://www.nato.int/docu/review/2009/financialcrisis/Financial-Crisis-China/EN/index.htm Obemma, F. (2015). We fear China's growing power. But it is morally reprehensible to celebrate the country's woes. Independent. Retrieved 2 January 2017 from https://www.independent.co.uk/voices/comment/we-fear-chinas-growing-power-but-it-is-morally-reprehensible-to-celebrate-the-countrys-woes-10476332.html Schell, O. (2009). Unless Beijing assumes its global responsibility, the US will be left to act alone. Yale Global. Retrieved 2 January 2017 from https://yaleglobal.yale.edu/content/china-reluctant-lead Scutt, D. (2016). The imbalances in China's economy that created previous problems are making a comeback. Business Insider. Retrieved 2 January 2017 from https://www.businessinsider.com.au/the-imbalances-in-chinas-economy-that-created-previous-problems-are-making-a-comeback-2016-5 Shaffer, L. (2016). The curious case of Chinas remarkably consistent economic growth. CNBC. Retrieved 2 January 2017 from https://www.cnbc.com/2016/10/18/china-gdp-grows-in-line-with-estimates-in-third-quarter.html Thrall, L. (2015). Chinas Expanding African Relations Implications for U.S. National Security. Santa Monica, Calif: RAND Corporation. Tsui, A. S., Schoonhoven, C. B., Meyer, M. W., Lau, C. M., Milkovich, G. T. (2004). Organization and management in the midst of societal transformation. The People's Republic of China. Organization science, 15(2), 133-144. Wolf, M. (2016). Chinas future challenge for the world economy. Financial Times. Retrieved 2 January 2017 from https://www.ft.com/content/9bae5ce0-f1db-11e5-aff5-19b4e253664a Zhongying, P. (2016). What is China's role in global governance? Chin Daily. Retrieved 2 January 2017 from https://www.chinadaily.com.cn/opinion/2016-12/21/content_27728534.htm Zhu, X. (2012). Understanding China's Growth: Past, Present, and Future. JOURNAL OF ECONOMIC PERSPECTIVES 26(4), 103-24. 1

Art Of War free essay sample

The long-awaited new release from Bone Thugs-n-Harmony has come. Their fourth album, a double CD, shows once again Bones excellent ability to produce music. Despite the recent loss of Eazy-E (the men who gave the four thugs their first chance at rappin), the thugs have managed to produce, with the help of D.J. U-Neek, a new smash album. The four thugs second album Creepin on a Come up, was a hit, and then the third album, E.1999 Eternal, went triple platinum, proving this new album is sure to be a hit. It shows a lot of different styles of rap, one song featuring 2-Pac, and in most songs, Flesh-N-Bone, the fifth thug who left the group, returned to sing with them. Director of the group D.J. U-Neek, also shows his rapping talent. Of course there is still that fast lyrical action with serious bass. As usual with Bone, the more you listen, the more you love it. We will write a custom essay sample on Art Of War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This double CD is a great buy and is worth adding to your collection. It features everything from slow rap to that fast, knock-your-socks-off music that Bone is so well known for. Expect to see this release a chart-topping smash hit, once again for Bone Thugs-n-Harmony

Cyrano de Bergerac Quotes - Edmond Rostand

'Cyrano de Bergerac' Quotes - Edmond Rostand Cyrano de Bergerac  is the most famous play by Edmond Rostand. The work is about Cyrano, a marvelous character who is witty, passionate and full of vitality. He is known for his big nose, which becomes a problem when he falls in love with his beautiful cousin, Roxane. Here are a few quotes from   Cyrano de Bergerac: What if she turns out to be a prudeor an intellectual? I wouldnt dare speak to her, I dont have the brains. The way people speak and write nowadays makes my head hurt. Im just an honest, simple, terrified soldier.- Edmond Rostand, Cyrano de Bergerac, Act 1Hes famous for his longsword.- Edmond Rostand, Cyrano de Bergerac, Act 1Cyrano de Bergerac, that specter, that paragon,That terror of trifles from Norway to Aragon,Both genius and monster, unique, unexplainable,He has every quirk and every virtue obtainable.His clothes? As outlandish as his personalityThree huge plumes for his hatTo hell with frugality!Bizarrest of all the birds hatched out of Gascony-Is your cause a lost one? Youve only to ask and heWill rush to defend you with wit and audacity,With valor beyond mankinds normal capacity,This dreamer whose vigor, whose kindness, whose verityAre great as his noseGod forgive my temerity!But truly that nose is the glorious cross he bears,Like some raging sardonic demons emboss he wears .Ive heard strangers cry, Waitand well see it taken off!But that mans nasal destiny cannot be shaken off!- Edmond Rostand, Cyrano de Bergerac, Act 1 Swine! Did I not forbid you to appear?!- Edmond Rostand, Cyrano de Bergerac, Act 1My nose is Gargantuan! You little Pig-snout, you tiny Monkey-Nostrils, you virtually invisible Pekinese-Puss, dont you realize that a nose like mine is both scepter and orb, a monument to me superiority? A great nose is the banner of a great man, a generous heart, a towering spirit, an expansive soulsuch as I unmistakably am, and such as you dare not to dream of being, with your bilious weasels eyes and no nose to keep them apart! With your face as lacking in all distinctionas lacking, I say, in interest, as lacking in pride, in imagination, in honesty, in lyricismin a word, as lacking in nose as that other offensively bland expanse at the opposite end of your cringing spinewhich I now remove from my sight by stringent application of my boot!- Edmond Rostand, Cyrano de Bergerac, Act 1My wit is more polished than your mustache. The truth which I speak strikes more sparks from mens hearts than your spurs do from the cobblestones.- Edmond Rostand, Cyrano de Bergerac, Act 1 Thus I toss my poor hat aside,And shrug off my threadbare cape,The crowds eyes are open wideAnd many a mouth is agape,As I take my sword by the napeAnd draw out its form so fineFrom which there is no escape,For tonight, Valvertyou are mine!Too bad that you chose to derideThis vicious old Bergerac ape(My teeth are as hard as my hide),Yet when you are dead I will drapeYour corpse with the finest of crepe,So that all know your taste was divine,Though you should have avoided a scrapeWith the masterfor now, you are mine!I must find now a sharp rhyme for prideYoure panting, youre red as a grape!Is that ardor or terror inside?What began as a lark, as a jape,Now concludes with a rout, with a rape,With your virginal courage supine,As a puddle on honors landscape-Turn around, little girlyou are mine!- Edmond Rostand, Cyrano de Bergerac, Act 1Its a shame, sir, to alter a shapeAs refined, as expensive as thine,But, to spare you lifes endless red tape,I will edit youThere you are mine!- Edmond Ro stand, Cyrano de Bergerac, Act 1 I know. I outnumber them, but I shall go gently with them at first.- Edmond Rostand, Cyrano de Bergerac, Act 1Does it seem strange: a hundred cutthroats against one poor poet? It is not strange. It is a minimal defense, mademoiselle(Drawing his sword; quietly.)when that poet is a friend of Cyrano de Bergerac.- Edmond Rostand, Cyrano de Bergerac, Act 1Youre a genuinely good man. There arent many of you left.- Edmond Rostand, Cyrano de Bergerac, Act 2His face is like yours, burning with spirit and imagination. He is proud and noble and young and fearless and beautiful- Edmond Rostand, Cyrano de Bergerac, Act 2(Hand on the hilt of his sword.) I shall mortalize the lot of you!- Edmond Rostand, Cyrano de Bergerac, Act 2I would die at the stake rather than change a semi-colon!- Edmond Rostand, Cyrano de Bergerac, Act 2Do they? Those large empty machines which twist and turn in every gust of fashion?- Edmond Rostand, Cyrano de Bergerac, Act 2Beware: they can gather you easily in their lofty arms and hurl you down to the gutter!- Edmond Rostand, Cyrano de Bergerac, Act 2 It is addressed to the bravest, the brainiest, the blondest, the most beautiful woman on earth! How could she think it was meant for anyone but her?- Edmond Rostand, Cyrano de Bergerac, Act 2Youre not totally immune to me, are you? (Roxane smiles cryptically.) Why else would you concoct such a delicious revenge? It must be a gesture of love.- Edmond Rostand, Cyrano de Bergerac, Act 3Yes, it is perfect. Your white gown swathed in the blue-black mantle of night. I am only a voice, and you are a point of light. I may have spoken Beautifully to you in the past- Edmond Rostand, Cyrano de Bergerac, Act 3Through the whirlwind which your eyes stir up inside me. But now, in this blessed darkness, I feel I am speaking to you for the first time.- Edmond Rostand, Cyrano de Bergerac, Act 3And what is a kiss, specifically? A pledge properly sealed, a promise seasoned to taste, a vow stamped with the immediacy of a lip, a rosy circle drawn around the verb to love. A kiss is a message too intimate f or the ear, infinity captured in the bees brief visit to a flower, secular communication with an aftertaste of heaven, the pulse rising from the heart to utter its name on a lovers lip: Forever.- Edmond Rostand, Cyrano de Bergerac, Act 3 Gods whiskers! Your face is hideous as the demons in my storybook!- Edmond Rostand, Cyrano de Bergerac, Act 3There. There is our soul. The same reed, the same fingers which have piped us into combat, call us softly home, in our thoughts. This is no longer the shrill call to attack, it is every shepherd who ever inhabited our land, whispering his sheep to fold. Listen. It is your hillside, your earth, your forestyour younger brother, suntanned under his red woolen cap. It is the green solitude of nights you spent beside the  Sordogne.  Listen  my countrymen. It is our country calling.- Edmond Rostand,  Cyrano de Bergerac, Act 4You saved your life. At the expense of your honor.- Edmond Rostand,  Cyrano de Bergerac, Act 4From the King of KingsLove- Edmond Rostand,  Cyrano de Bergerac, Act 4Oh, dont take it so hard. I drove into this madness. Every woman needs a little madness in her life.- Edmond Rostand,  Cyrano de Bergerac, Act 4Remarkable. Youre as casual about death as if it were the  theatre.- Edmond Rostand,  Cyrano de Bergerac, Act 4 She said, If you were ugly, I would only love you more.- Edmond Rostand,  Cyrano de Bergerac, Act 4How obvious it is nowthe gift you gave him. All those letters, they were you... All those beautiful powerful words, they were you!...  The voice from the shadows, that was you... You always loved me!- Edmond Rostand,  Cyrano de Bergerac, Act 5Ragueneau: Oh, my colleague - we laughed - we laughed-! Cyrano: Well, my greatest victories were won under an assumed name.- Edmond Rostand,  Cyrano de Bergerac, Act 5Cyrano: I know, you will leave me with nothingneither the laurel nor the rose. Take it all then! There is one possession I take with me from this place. Tonight when I stand before Godand bow low to him, so that my forehead brushes his footstool, the firmamentI will stand again and proudly show Him that one pure possessionwhich I have never ceased to cherish or to share with all- Edmond Rostand,  Cyrano de Bergerac, Act 5

Pricing-to-Market and Its implications for PPP The WritePass Journal

Pricing-to-Market and Its implications for PPP Conclusion Pricing-to-Market and Its implications for PPP IntroductionReview of PTMImplications of PTM for PPP and empirical evince on thatConclusionReferenceRelated Introduction At present, with the increasing process of globalization, the world is integrated as a huge market. International trade is becoming increasingly important between countries. Therefore, exchange rate are now of great concern, people care about its ups and downs, and its implications, especially, to what extent will the exchange rate change influence the price of imported or exported goods. It is important to introduce the idea of PTM to understand this question. The article will first introduce the concept of pricing to market, and then introduce the implications of pricing to market for purchasing power parity. Finally, I will give the conclusion. Review of PTM PTM is considered to be a phenomenon, and this happens in international trade between countries. When the market is in division and there is no â€Å"hot money†, exporters could set different prices according to the places importing from them; they could choose either producer currency pricing or local currency pricing. When producer currency is used, devaluation reduces export price of local commodities, change in exchange rate has conducting effect to price, therefore guarantees the effectiveness of one price law and purchasing power parity; however when local currency pricing is chosen, devaluations of producer currency does not affect export price of commodities since they are priced in local currency. International trade cost is essential in pricing to market. Atkeson and A.Burstein(2008) stated that without international trade costs, even in the presence of variable markups that lead to incomplete pass-through, we have no pricing-to-market. Hence, imperfect competition with variable markups is necessary, but not sufficient, for pricing-to-market. It is widely believed that PTM does not apply to all categories of goods, that it , the extent of Pricing to market varies in different goods trade. Krugman.P(1987) stated that:† PTM is not universal, pricing to market seems to be limited to the transportation equipment and machinery industries† according to his research on US and Germany. In short, PTM refers to the action of a firm to set different price of the same product in different markets. Implications of PTM for PPP and empirical evince on that 1. PPP was first formally introduced by Gustav Cassell in 1920, it was aimed to provide a standard for currencies to slove the problem of compensations after the first world war. It indicates that when consumers purchase identical products in any market worldwide, the quantity of money should be the same when measured in one currency (Hallwood and MacDonald, 2000). At present time, PPP has two functions in economics: one, to judge a currency has whether been over or under estimated, second, as a tool of conversion, to convert GDP or GNP of one country from its own currency into another, therefore compare the economic strength between them. PPP has now been developed into two forms, the absolute ppp and relative ppp. Absolute ppp is based on the law of one price, the theory of absolute purchasing power parity states that the same basket of goods should sell for the same price everywhere (Alessandria,GKaboski,P,K, 2009), while relative ppp debates that exchange rates can be adjusted according to the inflation differentials existing in two markets (Pilbeam, 2006). Unquestionably, the implication of PTM for purchasing power parity is influential according to many researches and studies done. PTM weaken the influence of PPP. The theory of PPP indicates that significant change in exchange rate should result in the devaluation of national inflation and appreciation of national deflation. But the truth is that, either the ups or downs of exchange rate did not significantly affect the inflation. One reason why exchange rate is such insignificant is obvious: exchange rate does not affect volume of trade and total price, as what people expected. The reason lies here is PTM, producers exporting commodities to other countries did not change exporting prices as people expected. For instance, when Japanese producer exporting automobiles into American market, they will set their products’ dollar price on the basis of specific situations in American market. If yen was in an appreciation, they would, by and large, reduce the yen price but not raise th e dollar price to maintain its current business scale in American market. They would rather to eliminate the effects caused by change of exchange rate by adjustments within the enterprise itself. In such condition, exchange rate could not play the important role as it should have played. Betts,C and Devereux M,B (1998) argued that: â€Å"PTM plays a central role in exchange rate determination and in international macroeconomic fluctuations.† The pass-through from exchange rate changes to prices is strongly restricted by actions of PTM.   They also stated that: â€Å"PTM generates departures from purchasing power parity; it tends to reduce the comovement in consumption across countries, while increasing the comovement of output.† (Betts,C and Devereux M,B ,1998). Generally, according to theory of one price and purchasing power parity, changes in exchange rate would pass through efficiently to prices, that prices will be adjusted until it fits the changes in exchange rate, and there will finally be equilibrium. But PTM, as personal actions of enterprises, to some extent, obstructs the channel of passing through. In the conditions of high PTM extent, devaluation of exchange rate has a very limited impaction on the prices determination of imported commodi ties, as (Betts,C and Devereux M,B ,1998) stressed:†the allocative effects of exchange rate changes are therefore wakened.† PTM also has important welfare implications for the transmission of monetary policy shocks. (Betts,C and Devereux M,B ,1998). In a situation under PPP, an unexpected expansion of monetary policy will result in increase in welfare of all organization, no matter home ones or foreign ones. Betts,C and Devereux M,B ,(1998) concluded that: â€Å"Monetary policy is a ‘beggar- thy-neighbor’ instrument in the presence of PTM†. 2. The phenomenon of pricing to market is everywhere in our daily life, and it significantly weaken the influence of law of one price and theory of purchasing power parity, tells people the truth that the same amount of currency could not always buy same basket of goods in different countries’ market. Since the same product could be priced differently in two countries, there will be space of arbitrage. I found exactly the same mode of DELL laptop both sold in U.S and China, on EBay, this dell allienware m15x is priced $1449.99, on the official site of dell china, it is priced 16999 RMB, according to the present exchange rate of RMB over US dollar: 6.573, 16999RMB is $2586, it is $1086 more that in US. Obviously, the transportation cost to bring one laptop from US to China is far more less than $1086. It can be implied that many people will try smuggling commodities like this laptop to earn profits. Conclusion As above discussion, PTM is important in the determination of exchange rate, higher the PTM is, less influence will the exchange rate change make on prices. It also makes significant welfare implications for the transmission of monetary policy shocks. PTM and its implication on PPP is still necessary to be further researched. Reference Krugman, P. (1986), â€Å"Pricing to Markets when exchange rate changes†, In: Arndt, S.W., Richardson,J.D. (Eds.), Real-Financial Linkages among Open Economies. MIT Press, Cambridge. Mark, N. C. (2001), International macroeconomics and finance: theory and econometric methods, Wiley-Blackwell. Sarno, L. Taylor, M.P. (2002), new open-economy of macroeconomics. In The economics of exchange rate, Cambridge University Press, Cambridge, Hallwood, P. and MacDonald, R. (2000) International Money and Finance, 3rd ed.Blackwell. Pilbeam, K . (2006) International Finance, 3rd ed. MacMillan. Atkeson,A Burstein,A (2008) â€Å"Pricing-to-market, Trade cost, and International Relative Price*†.   University of California, Los Angeles and Federal Reserve Bank of Minneapolis Alessandria,GKaboski,P,K   (2009) â€Å"Pricing-to-Market and the Failure of Absolute PPP† Betts,C and Devereux M,B (1998),   â€Å"Exchange rate dynamics in a model of pricing-to-market† in Journal of International Economics 50 (2000) 215–244 alienware m15x items- get great deals on PC Laptop notebooks,alienware m17x items on eBay.com! (2011). Retrieved March 9, 2011 from http://shop.ebay.com/i.html?_nkw=alienware+m15x_frs=1_trksid=p3286.c0.m359 ç ®â‚¬Ã¥ â€¢Ã©Å¡ Ã¥ ¿Æ' ç § Ã¤ º «Ã¤ ¸ ºÃ¤ ½   Dell ä ¸ ­Ã¥â€º ½Ã¥ ¤ §Ã©â„¢â€  (2011). Retrieved March 9, 2011 from http://www1.ap.dell.com/content/topics/topic.aspx/ap/topics/microsite/zh/odg_campaign?c=cncs=cndhs1l=zhs=dhs~ck=mn

The future challenges faced by tourism developers in China Essay

The future challenges faced by tourism developers in China - Essay Example (Butler, 2006 Butler, R. 2006, 11-45) Currently, world tourism does not take pleasure in rapid development given that the effect of economic calamity in the west stated has not still entirely gone, nor has that of the monetary disaster in the East and South East Asian states. But China has a far unlike story to let know as its market prospective are very fine. (Butler, 2006 Butler, R. 2006, 11-45) China in fact stands among the world's top ten most visited countries; but however, the size of its worldwide tourism, in stipulations of both arrival and reception, is much minor as compare to other tourism states which are quite developed. (Cai, 2005) Close the predictable and very massive market of this business, the markets of industry, meetings and chats, examination and holiday tourism leave much room for extra encroachment and in truth, the return of Hong Kong and combination the World Trade association may generate new markets for China's all-inclusive tourism, and offer new chances for added development. (Butler, 2006 Butler, R. 2006, 11-45) The improvement has endorsed China's economic advance, and changed the way of thoughts of the Chinese citizens. There may possibly be a host of knotty trouble to deal with in the long course of improvement; however sufficient supply and low price rises may extra stabilize the country's biased and monetary condition plus political and fiscal stabilization may not only offer good conditions for tourism expansion, but also generate a latest attractiveness for foreigners. (Butler, 2006 Butler, R. 2006, 11-45) Also a sort of balance might add back economic amalgamation and exchanges of a variety of different terms between China and the other parts of the world and again this may activate the expand of all-purpose tourist activities as well as an array of sort of typical interest tours such as trade and dialogue travel. (Fan, 2005, 77-79) The growth of Chinese outbound tour and expansion of objective may also endorse collaboration in the field of worldwide tourism. (Mitchell et al., 2001 C. Mitchell, G. Atkinson and A. Clark, 268-84) According to some very dynamic analysis of a modern survey group it was evaluated that the Chinese industry for tourism is reaching towards its destiny and last nineteen twenty years are concluded as the golden age in this regard and the main stream of public and private sector has shown its capabilities and temperament for running its trade. (Butler, 2006 Butler, R. 2006, 11-45). But here one thing should be in mind that the issue of housing is yet to be resolved by the ministry of tourism to avoid any further panic in the industry. (Mitchell and Coghill, 2000 C.